Nowadays, the existence of new application is beginning. Today, people are familiar with services such as Uber and Booking.com, but the fact, those applications are affiliate programs. Affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, and advertiser pays for end results.
We are talking about affiliate program. This helps advertiser to create their own affiliate program. They can do independently by using existing affiliate constructs. The advertiser is subject to the affiliate’s costs, it needs to combat potential chimerical actions on the part of affiliates. Moreover, the affiliates lack trust in the advertiser, as one can be sure that results are not being uncountable or tempered with.
And now, we introduce the world’s first decentralized marketing platform called HOQU. It is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. The use of this project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants.
The project’s mission is to make distribution of rewards in the internet affiliate market more profitable, and to set new standards of transparency and efficiency to benefit all careful market participants.
The goal of developer is to provide advertisers, affiliates, and affiliate networks with new service so the internet marketing becomes easy for its participants, thus creating a decentralized ecosystem where market participants can openly interact.
On the HOQU platform, the advertiser can easy create their own affiliate offers, and the result will be stored in blockchain. This platform also use smart contract for doing payment or reward that guarantee honesty and transparency of transactions. A smart anti-fraud system developed as part of the advertiser’s decentralized application which allowing the affiliates to engage in fraudulent activities.
The term of this project divided into some parts. Those are:
CPA – cost per action or payment for an action. There are many ways to pay for an action, the most popular ones are:
CPL: cost per lead – payment for application
CPS: cost per sale – a payment for a confirmed sale
CPO: cost per order – payment for order
CPC: cost per call – payment for call
CPI: cost per install – payment for installation of an application.
Performance marketing is marketing industry, whose goal is to achieve concrete, measurable results. The feature if this has ability at all stages to see a specific quantitative indicator that reflects the outcome of each individual marketing activity
Affiliate marketing is an internet marketing industry. It works on the basis of a payment model affiliates (web-masters) for each targeted action by their customers. Advertisers often do not work directly, but through affiliate network (CPA network).
Affiliate networks (CPA Network) – affiliate networks charge advertisers for customer actions, pay commissions to affiliates and charge commissions for the service.
An affiliate – it’s a professional marketer who advertises the product or services for advertisers and receives a cash reward for the target action of the client.
Advertiser – this is context is one who incentivizes affiliates to engage customers by creating offers and paying the affiliates for targeted customer actions that match the conditions of the offer.
Tracking – it cooperate with different campaign metrics in affiliate marketing process.
Fraud – In term of affiliate marketing, there are various way in deceiving the affiliate network and advertisers in order to obtain a monetary reward.
‘shave’ – a deception of the affiliate network of the advertiser by an affiliate. It less of payment and the performance of an advertising campaign was downplays.
Lead – the target action of the customer in response to an campaign such as sales, order, cal etc.
Offer – it is an advertising proposal to attract targeted activities from advertisers of affiliate networks.
TOKEN
Token : HQX
Total Emission : 888,888,000 HQX
Total amound to be sold : 65% of total token issuance or 577,777,200 HQX
* 4% Private-Sale of the tokens sold or 23,111,088 HQX
* 4% Private-Sale of the tokens sold or 23,111,088 HQX
* 6% Pre-Sale of sold tokens or 34,666,632 HQX
* 22% Main sale of the tokens sold or 137,777,640 HQX
Accepted currencies: Ethereum (ETH), Bitcoin(BTC,Litcoin(LTC)
Hard Cap : 32,790 ETH
PRE-SALE
Pre-Sale Dates : 13.11.2017 - 20.11.2017
Sale Volume of Pre-Sale: 57,777,720 HQX
Hard cap at pre-sale : 7,263 ETH
Pre-sale price : 1 ETH = 7,000 HQX (bonus included)
Minimum buying transaction : 0.1 ETH
maximum buying transaction : unlimited
Bonuses : The bonus is 40% of the price in the main sale
Main Sale
Main sale : 27.11.2017 - 26.02.2017
Sales Volume on Main Sale : 137,777,640 HQX
Hard cap on Main Sale: 25,527 ETH
Price on Main Sale: 1 HQX = 0.0002 ETH or 1 ETH = 5,000 HQX
Minimum Buying Transaction: 0.1 ETHMaximum Buying Transaction: Unlimited
Bonus system during the Main Sale period
SALE ROUND 2
Sale Round 2: Q2-Q3 2018
Sales Volume on Sale Round 2: 382,221,840 HQX
Hard cap on Sale Round 2: TBA
Price on Sale Round 2: TBA
Minimum Buying Transaction: 0.1 ETH
Maximum Buying Transaction: Unlimited
TOTAL DISTRIBUTION
ROADMAP
More Information see below :
To learn more about the project visit the official website
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